By the new millennium, VW Group was one of the biggest players in the global auto industry, and it owned a bouquet of prestigious marques, including Rolls Royce, Audi, and Porsche.
But eventually, in occupied postwar West Germany, the brilliantly designed little VW, air-cooled, cheap, and surprisingly spacious, started rolling off the line in big numbers, and a car born from fascism became an unlikely phenomenon, especially among free Europe’s rising middle class and, later, the anti-authoritarian counterculture that developed on both sides of the Atlantic. Few Beetles were actually produced during the Nazi era, as the firm’s Wolfsburg factory put its resources mainly towards the war effort. The iconic Volkswagen Beetle, as it came to be known, was originally marketed to the subjects of the Third Reich as the KdF-wagen, or “strength through joy”-car. Herbie the Love Bug was dreamt up by Adolf Hitler.
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